Turn LinkedIn posts into real DM conversations, meetings, and client opportunities
A live 2-session cohort for B2B service firms who want LinkedIn to lead somewhere useful.
LinkedIn can feel busy without becoming useful.
You post. You comment. You connect with people who look like they might be a fit.
Still, very little turns into the kind of conversation that leads to a meeting.
Most people try to fix this by doing more of the same. More posts. More comments. More connection requests. But the problem is not volume. The problem is that most LinkedIn activity happens too late — after the conversation has already started somewhere else — or too early, before the person has shown any sign they are thinking about the problem you solve.
Posts to Meetings teaches a different entry point. Instead of engaging broadly, you learn to read upstream signal — the specific behaviors people show on LinkedIn when they are moving toward a decision but have not announced it yet. A shift in what they post about. A question they ask in someone else's comments. A change in who they are connecting with. These signals tell you who is worth a conversation right now, before they have talked to anyone else.
This is not a replay course.
It is live, practical, and built to help you create movement while you are inside it.
Inside this cohort, you'll learn how to:
You will also see the method demonstrated live, so you can watch how it works in real situations instead of trying to translate abstract advice into action later.
You'll get the full overview of the method and see it demonstrated live. We'll cover how to read upstream signal, how to decide whether someone is worth pursuing based on what their behavior is telling you, and how to enter the conversation in a way that creates movement. The goal is not to leave with more ideas. The goal is to leave with real opportunities to act on.
You'll apply the method to actual LinkedIn opportunities while the momentum is still fresh. That means identifying prospects through their signal, engaging the right posts, starting DMs with people who have already shown they are thinking about this, and building movement before Session 2.
We'll review what happened, improve the process, and look at what created traction and what did not. Then we'll look at how the manual version of this method becomes the foundation for a scalable system — once you understand what you are actually looking for and why it works.
This cohort is designed to work best live. That is why there are no replays.
Each session is offered at two live times:
Each session stands on its own. Attend one or both.
After each session, you'll receive a written summary with the key ideas, action steps, and next moves — so you can stay focused during the training instead of worrying about taking detailed notes.
The cohort teaches you the method by hand. That is deliberate. You need to see the signals yourself, run the conversations yourself, and understand why certain approaches create movement — before you try to scale any of it.
If, before Session 2, you do any one of the following:
…you'll unlock the Advanced Automation Session.
This session shows you how to scale what is already working — how to identify more of the right opportunities faster, create more momentum, and move beyond a fully manual process. The manual method is the foundation. The automation session is the next layer.
This is for B2B service providers who want LinkedIn to lead somewhere useful.
Especially if LinkedIn feels active, but not productive.
A method for reading upstream signal and spotting conversation opportunities most people miss
Better judgment about who is worth your time — based on what their behavior is actually telling you
A more natural path from posts to DMs to real business conversations
Clearer next steps for creating meeting momentum
Some people will leave with clarity.
Some will leave with real DM movement.
Some will book a meeting before Session 2.
A few may even close a sale.
That is the kind of progress this cohort is built around.
Author of No More Cringe
I help B2B service firms create the right LinkedIn conversations so more of their activity leads to meetings, clients, and real business opportunities.
Everything I teach starts with one thing: better conversations.
Better conversations create better meetings. Better meetings create better clients. Most of what people call a "lead generation problem" is actually a conversation problem. They are doing activity that never reaches the right person at the right time.
Inside this cohort, I will show you the process, demonstrate it live, help you apply it to real opportunities, and help you tighten what you do between sessions so you can see where the real movement comes from.
This is not theory. You will watch it work. Then you will do it yourself.
The method in this cohort has started real DM conversations for people who had been posting for months without a single one.
Yes. This cohort is built around live participation. Each session is offered twice — at 12:00 PM EST and 8:00 PM EST — to make that easier.
No. Written summaries are included, but the training itself is live only.
No. The cohort teaches the method first. The Advanced Automation Session is for people who have proven the method works and are ready to scale it.
A real back-and-forth exchange with someone who could reasonably lead to a business conversation, meeting, referral path, or client opportunity.
It is the pattern of behaviors someone shows on LinkedIn when they are moving toward a decision or becoming more aware of a problem you solve. It might be a shift in what they post about, a question in someone else's comments, or a change in who they are engaging with.
Attend Session 1 live. If you don’t feel the method is practical, useful, and worth your time, email me before Session 2 and I’ll refund your $97 in full. No hoops. No questions.
Posts to Meetings is one conversation channel. For people who want a full referral system across all their channels, that work starts here.
Join Posts to Meetings and learn how to read the signals that tell you who is ready for a real conversation — and how to start one.